Search, by far most elementary part of internet which helped shaping company like Google to be Internet giant. As per stats, Google owns roughly 86% of entire search done globally.
Even with a market share as huge as 86%, Google must be worried about future of search. It can be taken from their ad-campaign which was aired in late last year.
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Behind a very sensitive track, Google embedded their plans very beautifully. Mobile. Yes, Search has now moved from desktops and laptops to Mobile and expected to bypass desktop users by huge margin in coming years.
Looking at future predictions, Mobile is future. But Google pioneers mobile search too, isn’t it? Yes, but it is an interesting study in itself.
But what worries Google?
When asked “What will you do if you want to find a restaurant nearby?”, 3 out of 5 users preferred Zomato instead of google search.Similarly, If you need to find price of latest i-Phone, you will preferably go to E-Commerce sites like Flipkart, Amazon or Paytm instead of Googling it. You will still be preferring MakeMyTrip for your travel related search even if Google provide flight search option from their search box itself.
This trend is not only for search, it can be extrapolated to all domains including e-commerce. Sachin Bansal (flipkart) and Vijay Shekhar Sharma (Paytm) cleared this in their strategies in past few weeks.
Google is looking to acquire the user base that is shifting to apps like Flipkart, MakeMyTrip and Zomato for specific results.
Having said that, Google has seen 400% rise in mobile searches and is targeting retention of these users.
Future of search will be personalised results (apart from what is mentioned in search keyword) which may include social network, past search history and individual’s preferences.