India ki Kahani, Amul ki Zubani (Part 1)

Dr. Verghese Kurien, the father of ‘White Revolution’ truly designed the makeover of Indian industry. Founding Amul, the utterly butterly delicious brand, he ended up the milk deficiency of the country. But there’s something else that Amul has provided us, its brand mascot – Amul Girl.

The hand-drawn cartoon of a young, chubby Indian girl dressed in a polka dotted frock with blue hair and a half pony tied up has always been in limelight for coming up with humorous yet heart touching content.

From Bollywood to Cricket, Indian Politics to World Economy, all the news makers and famous personalities have featured in one or the other advertisements of Amul.

Though marred by various controversies, Amul advertisements are commenting on various events of national or political importance since 1967. Here are a few of the Amul Advertisements that made into the news.

In 1976, it came up with a mockery of compulsory sterilization launched by government.

1976 - On compulsory sterilisation introduced during Indira Gandhi regime

Power cuts are an old story for the nation. Here’s a proof of that.

1982 - Electricity cut in force.

And the Godfather in 1982. Some offers just can’t be refused!!!1982 - Godfather

Devi Lal, Bajan Lal and Bansi Lal in a three cornered election in Haryana in 1986.1986 - Devi Lal, Bajan Lal and Bansi Lal in a three cornered election in Haryana

1987 – A comment on the film Shehenshah’ featuring Amul Butter and Amitabh Bachchan
1987 - A comment on the film Shehenshah' featuring Amul Butter

This TV Serial was the reasons of sales of televisions in India and how could Amul miss paying its tribute. During the telecast of the serial – Ramayan
1987 - During the telecast of the serial - Ramayan

In 1987 on Pakistan’s Infiltration in India1987 - Pakistan's Infiltration in India

Supporting the IPKF efforts to bring peace in Sri Lanka in 19871987 - The IPKF efforts to bring peace in Sri Lanka

The political crisis during the Gulf War in 1990.1990 - The political crisis during the Gulf War

Now you see it, now you don’t!!! The rapid change of Prime Ministers in the Country in 1990.1990 - The rapid change of Prime Ministers in the Country

There it comes! Our New Economic Policy!!! Finance Minister Manmohan Singh does a tightrope for his maiden budget.1991 - Finance Minister Manmohan Singh does a tightrope for his maiden budget

In 1991, when ‘The Mandal Commission’ raked up a lot of bitterness, as it was based on the caste system. Reservation in education, & employment was deemed as right for some
1991 - The Mandal Commission raked up a lot of bitterness, as it was based on the caste system. Reservation in education, & employment was deemed as right for some

Following in the footsteps of Sushmita Sen, Miss Universe, hazel-eyed, Indian beauty Aishwarya Rai wins the Miss World title in 1994.1994 - Following in the footsteps of Sushmita Sen, Miss Universe, hazel-eyed, Indian beauty Aishwarya Rai wins the Miss World title

On the search for notorious dacoit Veerappan1997 - On the search for notorious dacoit Veerappan

On the Kargil conflict in 19991999 - On the Kargil issue

On the lone success of Sachin Tendulkar, while his team-mates kept failing in 19991999 - On the lone success of Sachin Tendulkar, while his team-mates keep failing

To be continued…