Dr. Verghese Kurien, the father of ‘White Revolution’ truly designed the makeover of Indian industry. Founding Amul, the utterly butterly delicious brand, he ended up the milk deficiency of the country. But there’s something else that Amul has provided us, its brand mascot – Amul Girl.
The hand-drawn cartoon of a young, chubby Indian girl dressed in a polka dotted frock with blue hair and a half pony tied up has always been in limelight for coming up with humorous yet heart touching content.
From Bollywood to Cricket, Indian Politics to World Economy, all the news makers and famous personalities have featured in one or the other advertisements of Amul.
Though marred by various controversies, Amul advertisements are commenting on various events of national or political importance since 1967. Here are a few of the Amul Advertisements that made into the news.
In 1976, it came up with a mockery of compulsory sterilization launched by government.
Power cuts are an old story for the nation. Here’s a proof of that.
And the Godfather in 1982. Some offers just can’t be refused!!!
1987 – A comment on the film Shehenshah’ featuring Amul Butter and Amitabh Bachchan
This TV Serial was the reasons of sales of televisions in India and how could Amul miss paying its tribute. During the telecast of the serial – Ramayan
In 1987 on Pakistan’s Infiltration in India
Supporting the IPKF efforts to bring peace in Sri Lanka in 1987
The political crisis during the Gulf War in 1990.
Now you see it, now you don’t!!! The rapid change of Prime Ministers in the Country in 1990.
There it comes! Our New Economic Policy!!! Finance Minister Manmohan Singh does a tightrope for his maiden budget.
In 1991, when ‘The Mandal Commission’ raked up a lot of bitterness, as it was based on the caste system. Reservation in education, & employment was deemed as right for some
Following in the footsteps of Sushmita Sen, Miss Universe, hazel-eyed, Indian beauty Aishwarya Rai wins the Miss World title in 1994.
On the search for notorious dacoit Veerappan
On the Kargil conflict in 1999
On the lone success of Sachin Tendulkar, while his team-mates kept failing in 1999
To be continued…